Custom die-cut, tab-closure pocket folder sent to newly admitted students as part of an Admissions welcome packet for The Loomis Chaffee School, a private co-ed boarding school in Windsor, CT. The folder featured a spot gloss varnish on the cover.
Role: Graphic Design & Project Management, Production
The Loomis Chaffee Magazine is published three times annually for the alumni and wider school community.
My role: manage all graphic design, photography, and print production with vendor. Hire and art direct any freelance photographers and illustrators as needed.
Brand development for Grano Arso, a seasonally inspired Italian restaurant in Chester, Connecticut. The branding kit included the logo development, color palette creation, menu design, social media graphics, and an initial website concept. In addition, I photographed the food and restaurant for promotional materials.
Designed and managed the production of a 103 page development campaign report, our centennial celebration campaign for Loomis Chaffee. Silver metallic ink was used throughout the design, and a spot gloss varnish embellished the cover. Additionally, I designed a full suite of corresponding event stationery for the celebration of a successful campaign.
Roles: Graphic Design, Cover Photography, Project Management, Print Production
When Blackboard Transact purchased Cashnet, I was tasked with finding a way to merge the two brands together, while preserving much of the work I had completed with the Cashnet rebrand a few months prior.
Roles: Project Management, Design, and Coding & Development in Wordpress
Branding for CASHNet Payment Platform. This project included all new marketing materials, event collateral, and responsive WordPress website.
Roles: Brand Development, Print Design, Web Design & Development, Video Development
Concept design for a Payer Facing app for students. Due to shifting business priorities and the sale of the company, this project never launched. I utilized Adobe XD when the program was still in it’s beta stages to design the app.
The "Find Your Center" campaign was developed in conjunction with the new branding initiative for CASHNet. This sales campaign consisted of a two-page spread print ad in University Business Magazine, banner ads, a custom landing page, which I designed and coded, along with email templates for the sales team and a coaster for in-person giveaways at presentations.
Roles: Web Design & Development, Email Design, Advertising, Print Advertisement
Product Guide I developed for my company, North Society Photography. I wanted a light and airy feeling to match my branding and an informative piece I could give my clients to make their fine art album and print selections after their sessions. I pulled together a styled shoot to capture the cover, contents page, and matted folio page images.
I developed the event branding and identity for our annual users group conference. Deliverables included a 66 page program guide which also served as a notebook for clients.
During the event I was tasked with filmming eight sessions, providing general conference photography and offering professional headshots to clients as a free perk for attending.
Logo design and branding for my small business, North Society. Originally starting as a stationery and design company, I've recently shifted focus to portrait and wedding photography.
How well do you manage your money? $tart with Change was a financial literacy program geared towards helping college students become better money managers. Students were sent a monthly newsletter which drove traffic to the blog and website. By implementing a new mobile-friendly template/design and utilizing SEO techniques, there was a 48% increase in traffic to the site year over year.
One of my favorite wedding stationery suites to date. This collection included an elegant pocket card enclosure holding the invitation, RSVP postcard, reception card, direction card, and accommodations card. Touches of light pink and gold brought sophistication and class to the design.
A simple design with touches of purple on a cream linen cardstock. This suite included a pocket card invitation, a custom map, thank you cards and ceremony program.
Brochure for a kids summer program for the New Britain-Berlin YMCA.
An annual video contest for students, encouraging them to share their best money management secrets with their peers! For this year's promotion, the goal was to increase overall engagement and give the contest a new spin. The contest included three different stages: submissions, voting (a new addition) and commenting. I designed and coded a complete microsite on WordPress to facilitate the contest and utilized Wistia’s social features as a vehicle for viewers to vote. The results? This contest had the most engagement of any contest we’ve run on the site previously with 1,200 fan favorite votes, 108 user comments (a 315% increase y/y) and over 6,600 video plays.
Folder design included a spot gloss varnish on the arrow.
